Exactly How To Fix A Failing Product Launch

Welcome back to episode two of three in my Fix a Flop Series!

Be sure to go back and listen to CC127 for the background story of how this series came to be - it’s required listening for you to get the most out of this episode.

So, what do you do when you realize your expectations for a launch aren’t exactly on track?

Today I’m sharing everything I did to course correct my launch of the 90 Day Planner Intensive between my first webinar on a Monday (with zero signups) to my Thursday and Friday webinars.  

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If you’re headed for a flop, it’s important to acknowledge and allow the disappointment you feel - because it’s going to hurt.  The key is to not wallow for too long.  Instead, give yourself space to be bummed before you pick yourself up, dust yourself off and do something about it.

In this episode you’ll hear the exact steps I took to fix my launch:

  1. Diagnose where the problem is, break it down.  Where are you missing the mark?

  2. Get outside of your own head - get feedback as soon as possible. I’ll tell you the three groups of people I relied on and who you should leverage when needed. Compare feedback and find common threads.

  3. Tweak and rework wherever needed, and bring it back to people that gave feedback.

  4. Get your updated work out in front of as many people as possible and watch closely if it produces different results.  Continue this process until you figure it out.

Next week tune in and we’ll get into the post mortem where I’ll unpack and analyze the whole process. Plus I’ll discuss how to decide if you should rework or scrap your idea completely.

Show Notes