"Is This as Good as it Gets?" What To Do When Things Feel Stagnant (Ep 98, Business Wisdom Series)

Have you ever asked, "is this as good as it's gonna get in my business?" In this episode of the Business Wisdom Series, Steph & Megan dive deep into plateaus -- what they are, why they happen, why they're normal and how to move past them. 

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In this episode of the Business Wisdom Series, Steph & Megan dive deep into plateaus -- what they are, why they happen, why they're normal and how to move past them. 

In the clarity part of the conversation, we give listener Beth some practical tips she can use when her business hits a plateau -- and this applies to all of us, beyond our businesses too! 

Beth's question:

"What should I do when things feel stagnant? There is no growing going on. Is this just a season or is this as good as it gets?"

"If you feel like you've hit a wall, open the door and walk through." - Price Pritchett, "You Squared"

All About Balance: Clients, In-Person Vs. Online & Daily Routines (ep 97, Business Wisdom Series)

Running your own business on your own terms is awesome and everything but ... what about balance? 

It's a question we get all the time, and if we're honest, it's something we're wrestling with all the time ourselves. 


In this episode of the Business Wisdom Series, Steph & Megan set out to answer listener Amber's three different questions about this very tricky topic: 

1. The balance between "what I really wanna be doing" and "what I need to do first"
2. The balance between in person and online business, especially when you don't have many clients in either area
3. The daily balance, and what a "balanced" schedule might even look like for an experienced entrepreneur

A Step-by-Step Guide to Getting the Word Out About Your Product (Business Wisdom Series, Ep 96)

If you want to create a strong push for getting the word out, where would you focus your energy?

This week's question comes from Marianne and in order to answer it we're digging into the two pillars of business building: audience, and product. 


We're defining the "lie of productivity", examining the difference between working ON your business versus working IN your business, and sustainable vs. unsustainable growth. 

Megan's all about doubling down on the people she's already got, and Steph's instinct is to expand outward. Both strategies are necessary, so with our powers combined we're giving you a roadmap to building buzz and keeping the audience ball rolling while you're simultaneously building a product. 

This is a juicy, tactical tip conversation, and as listener Marianne warns, "Don't Bizdom & Drive -- you'll want to write everything down!" 

Pricing Boot Camp: Do I Lower My Price to Attract Customers? (Ep 95, Business Wisdom Series)

In this episode of the Business Wisdom Series, Steph and Megan answer Patrick's question: Do I reduce my price to attract customers, or keep the price I set?

We're dishing up a method to communicate the value of the customer transformation and how to set the prices in the first place. In the clarity part of the conversation, we've got tactical tips and advice for Patrick or anyone else struggling with pricing.

Patrick's question: Should I reduce the price of my service to attract customers? Or should I stick to the price that I set and hope that sometimes they will understand the value that I'm offering?

Steph's tips 

* Reach back out to those people that you've been talking to about your services and see if you can get some feedback on where they're at.
* It is perfectly okay to play with your prices. There is an option to keep your prices where they are, not reduce them publicly.

Megan's tips

* If you are getting stuck on price, it is either too high for your market or your value is not being communicated well enough.
* You need more experience and more information to really know which way to go.
* Find the number that corresponds with the value that you offer

Three questions to ask yourself
1. What price do I need this offering to be to help me meet my bottomline?
2. How do I embody the value & how do I stand behind it?
3. How do I communicate value effectively?

Pushing Hard Enough vs. Pushing Too Hard: Business Growth without Burnout (Business Wisdom Series, Ep 94)

In this Business Wisdom Series episode, Steph and Megan are answering a question most of us have wrestled with: Are you pushing hard enough to grow? What about pushing too hard?

We get into how to not compare yourself: to others, to other versions of yourself, to the past or future version of yourself.

In the clarity part of the conversation, we dive into practical tips for you to achieve your goals all while feeling that you're doing enough.

Lauren's question: As a part-time blogger who wants to go full-time someday, how do you know if you're pushing yourself hard enough? How do you gauge your pace and your progress without measuring your efforts against other people in your niche? How to avoid that demoralizing comparison trap but also avoid cuddling yourself into routines that may not be enough to get you to your goal? I'm very curious to know your thoughts on how you walk the line between self-compassion and your entrepreneurial hustle.

Why You're Stuck: Questions & Exercises to Actually Move Forward (Ep 93, Business Wisdom Series)

Ladies and gentlemen, a question Megan Hale & Steph Crowder have NEVER gotten before! 


Penny asks, "How important is it to figure out why I'm stuck? I know I'm stuck, and I know I want to get unstuck. How much time and energy do you spend finding out why you're stuck rather than just looking for ways to get unstuck?"

In this Business Wisdom Series episode (#4!), we're tearing into this whole "stuck" thing, teaching you to flip it, detach from it and not let it control you. And in the clarity part of the conversation, we're diving into practical tips and mantras to truly move past that stuck feeling.

Megan's Tips

1. Realize that *stuck* doesn't mean *all* of you is stuck
2. I know what I need to know when I need to know it
3. Movement, how to focus on it, and how to walk alongside stuckness vs. stewing over it

Steph's Tips

1. Don't look away from the scary image. I want you to write down, "What is the worst case scenario?"
2. Learn when to stop thinking and start acting
3. Trust "Future You"
4. I make the best decisions I can with the information I have at the time

Overwhelmed by Free Business Advice? How to Balance Learning & Doing (Ep 92)

Ah, the internet -- a vast place chock full of free information. You can teach yourself to do just about anything using the web, from running a business to learning a new language. What a time to be alive!

But, is it just us or is the sheer amount of STUFF out there just ... overwhelming sometimes?

If you've ever hit information overload when it comes to online business advice, you aren't alone.

Today's listener question, the third one in the Business Wisdom Series, comes from listener Madeline. She wants to know: How the the heck do you figure out who to really listen to? 

In this episode, we're talking about trusting the advice of others and how it can help make your business grow. We're also dishing real actionable tips to help you gauge whether your BS meter is finally tuned, or if it's time to scale back the noise and listen to you. 

Madeline's Question

Whose advice and counsel should I trust and listen to in the age of information overwhelm, specifically when it comes to business? And when I find "my people" to listen to, how much of it do I apply?

In the Courage half, we're talking about:

  • Different phases in business and how our need for information evolves over time
  • What it means to give yourself permission to be a beginner
  • Exactly how to absorb information that helps you get to the next step
  • What a "business advice" criteria can look like for yourself
  • The importance of a personal definition of success and “enoughness"

And then in the Clarity lightning round:

Steph's advice

  • If it sounds too good to be true, it probably is
  • What "just in time" learning can do for your skillset
  • Consider industry adjacent people

Megan's advice

  • Take time to self-reflect and stay in alignment with how you want to show up in the world
  • Be aware of the breadcrumbs and follow them 
  • Practice discernment for what truth and resonance feels like in your body
"If you are listening to things and you don't find it actionable, find someone who's gonna give you the heart and the head."
"Don't read someone else's book while you're writing your own.”

How to Get Your First 100 Subscribers (Business Wisdom Series, ep 91)

So we've all heard about the importance of growing an audience and that sounds all well and good, but... how in the world do you get actual people to start paying attention to you when you're starting from scratch? 

Welcome to the second episode of our Business Wisdom Series, where my friend Megan Hale and I answer questions from amazing C&C listeners!

In this episode, we're breaking down an excellent question we got from Karen: How do you get your FIRST 100 subscribers / followers / people other than your mom and boyfriend?

We're talking about different ways you can engage and connect with people to help your business grow, and four big troubleshooting questions you can ask yourself if you're struggling to find some traction. 

Karen's Question

What are the steps to take to attract the first 100 email subscribers without getting frustrated and overwhelmed? How do you start marketing on Instagram without begging for followers and likes?

What Two Seasoned Entrepreneurs Wish They Knew When They Started (ep 90, Business Wisdom Series)

Can I get a drumroll please?! Today we're kicking off the Business Wisdom Series -- a collection of episodes featuring YOUR real business questions (with actual voices to go along with it)! And instead of tackling this by myself, I had to invite one of my business BFFs to the party ... 


It's Megan Hale! Megan is a dear friend of mine and fellow member of my beloved Mastermind Group. Plus, she's been on Courage & Clarity two times already! 

The conversations I have in private with Megan are so full of business breakthrough moments, she felt like the perfect person to bring on as a co-host as we lead up to Episode 100 of C&C. 

Today, our first question comes from Helen. You'll get to hear her lovely British accent when she asks the question in the episode!

In this episode, you'll hear: 

  • Listener's question - "What is that one thing that you would definitely do in building your business if you can go back and start again?"
  • Traditional brick-and-mortar business versus online business
  • Megan's biggest "back in the day" struggle: trying to fit in other people’s pre-defined boxes, and how she learned to unsubscribe from stuff that stressed her out
  • Steph's big tips: The value of an "apprentice role", Learning to take up space, and paying yourself!
"So much self-doubt and fear is governed by uncertainty. And if you were to take away uncertainty, I really think that you would take away the sacredness of things.”

3 Easy but Awesome Tips for Getting More Done in Less Time with Elle Drouin (ep 89)

How does Elle Drouin manage to run THREE profitable businesses, and only work 3 weeks each month?! 

In addition to being so down to earth, savvy and fun to talk to, Elle runs 3 businesses out of her home in New York City.

First, she helps lifestyle and beauty brand with custom products styling and brand photography. She also runs the Styled Stock Society, and her third business (and probably the cutest) is tied to her Insta-famous pup, @mochiandthecity.

In addition to giving us a peek into her businesses and lifestyle, Elle shares her three tips to maximize productivity—so you can spend less time working and more time living.

In the Courage half, you'll hear: 

  • Elle's businesses and how she earns her living
  • Her journey to professional photography (hint: she didn't start out this way!)
  • Exactly how she leveraged her email list to pre-validate the Styled Stock Society 
  • Her advice to people who struggle when it comes to trusting the process
  • How she balances her businesses, her clients and her own self-care

And then in the Clarity part, you'll hear: 

Three tips to maximize productivity (aka, how Elle only works 3 weeks a month even though she's got her hands in so many different pots!)
1. Creating systems
2. Embracing automation
3. Batching your tasks
Bonus tip - Outsourcing

Learn to Communicate What You Do with Adria DeCorte (ep 88)

Ever find yourself at a cocktail party, mingling with some new people and you're waiting for it... the dreaded question... you know it's coming, and yet you already know you'll clam up when it does:

"So, what do you do?"

Yep, me too. And if you've ever felt yourself tripping over how to explain your work & your vision, especially to ideal customers, you'll love today's episode with business clarity coach, TEDx speaker and fellow podcaster, Adria DeCorte.


In the Courage half, you'll hear: 

  • Adria's business and how she earns her living

  • The moment she attended a live event and got zero clients, even when fellow speakers were booking up

  • How this "a-ha!" moment prompted her to get clear on her core message so she could attract people she truly wanted to serve 

Then in the Clarity part, we're talkin':

  • What she learned when she had an event and had zero clients
  • A duplicatable method Adria uses to communicate what she really does
  • Exactly how to get clear on what the heck you even do
  • How "what you do" translates into the way you speak to potential clients 

3 Exercises for Instant Brand Clarity with Kaye Putnam (ep 87)

"What the heck should my brand look and feel like? What sets me apart? How do I show up in a sea of noise?"

These are questions I hear a lot, and this week on the show Kaye Putnam is here to help us out in a major way.


Kaye is a psychology-driven brand strategist for entrepreneurs. She helps business builders create drool-worthy brands that really underscore a core message. And bonus, she's got awesome free content on unlocking your brand advantage!

In the courage part of the episode, Kaye shares her awkward start to online business and how trying to be "like everyone else" got her nowhere fast. 

Then in the the clarity part, she shares three exercises that all of us can dive into to uncover brand clarity. We're talking about attracting ideal clients and the importance of repeling bad fit ones.

In the Courage part, you'll hear: 

  • Kaye's business and how she earns her living
  • What she does on a daily basis when working with clients
  • Her story and how she got to where she is right now
  • How psychology fits in her business
  • The story behind the awkward start of her online business
  • How she reconciles all of the advice she gets from people
  • Developing her own tool to identify brand archetypes for herself & her audience

And then in Clarity, we're talking:

Three exercises to achieve brand clarity...
1. Identifying your primary and secondary archetype
2. ”I believe" exercise
3. ”Flip the script" exercise

How to Benefit From Your Goals BEFORE You Achieve Them with Lauree Ostrofsky

Today I'm delighted to welcome the lovely and courageous Lauree Oftrofsky to the show!


Lauree is a coach for the "A+ type" student. She helps people figure out how to actually enjoy the process instead of saving all the good feelings when the goal has been achieved. What a concept, right?!

In the courage part, Lauree admits that right when she thought she had her life plan totally locked down (literally, hours before she planned to go into her job and QUIT), her world was turned upside down: the persistent ear infection that wouldn't go away actually wasn't an ear infection after all.

It was a brain tumor. 

In the episode we dig into the wild and scary ride that followed, which includes brain surgery, lots of days recovering in the ICU and the unexpected yet powerful lesson that came from a little tube designed to drain fluid from her head. 

I was on the edge of my seat with this one, and I know you'll love it too! 

Then, in the Clarity portion, we're diving into Lauree's top tips for having fun on the way to our goals, rather than waiting to cross the finish line before celebrating. 

4 Steps to Turn Your Passion into Profit with Cathy Heller (ep 85)

Believe me when I say that every single time I welcome a guest onto the show, I feel thrilled. But there's just something about today's guest, my new friend (& soul sister?) Cathy Heller, that created an oh so special conversation here.... and I just know you will love it. 

Cathy is the host of "Don't Keep Your Day Job", a podcast that's topped the iTunes charts (we're talking "right up there with Oprah" status). She's had guests like Jenna Fischer from The Office, Seth Godin and ... me!

In addition to running a podcast that rocks, Cathy is a successful singer who writes music for television & movies. We talk about how she moved to LA with a dream of "making it big", American Idol, rubbing elbows with movie stars, receiving checks in the mail and looking up at the sky like "is this real?" You gotta hear it all from Cathy. 

Now that she's built a successful business in which she teaches others about music licensing, she's now working on a new course designed to help people turn their passions into profits. And that's exactly what she's teaching us in the clarity episode! 

"You can beat on the door as hard as you possibly can. But if it is not your door, it is not going to open."

5 Ways to Work *with* Your Fear and Lead with Courage (Amy Smith, ep 84)

If you're here, I'm guessing you could use a little more courage in your life -- and who among us isn't interested in feeling courageous?! That's why I love this week's conversation so much.


Meet Amy Smith, the sassy, lovely and hilarious life coach over at The Joy Junkie. 

In this episode, we hear all about Amy's winding path to entrepreneurship -- which might involve belting out a Kelly Clarkson song alone in her car with tears rolling down her face...

She also shares 5 real, practical ways to live from a place of courage instead of making decisions that are fear-based. 

So if you're so ready and excited to build your business but can't stop bumping up against fear at the same time, strap in -- this episode with Amy is for you.

In the Courage half, you'll hear: 

  • All about Amy's business & how she earns her living 
  • How she finds people who struggle when it comes to standing up for themselves
  • Overcoming anxiety and fear, and some ideas about the "how"
  • Her message to people who are confused & unsettled

Then in the Clarity portion, we get into: 

5 days to lead from a place of courage instead of fear:

  1. Changing the idea that we need to be fearless
  2. Awareness (and the NAC method)
  3. Hyper vigilance around your self-talk
  4. Getting rid of any unnecessary fear triggers
  5. Surrounding yourself with "fear-optimized" allies

4 Guidelines for Building an Audience When You're a Total Nobody Online with Harriet Morris (Ep 83)

So you want to start a podcast, blog or YouTube channel, but there's just one problem... 

You're starting from absolute scratch, and NO ONE knows you online. How are you supposed to get people to actually listen, read or watch?!

This week on the show I've got Harriet Morris. In addition to having a lovely accent that you could listen to all day long, she's here to tell you how she went from nobody, to 40,000 podcast downloads in a few short months with ZERO marketing. 

I've gotten to know Harriet over the years a member of Fizzle, and I've loved her progression. She describes herself as "the eating coach" and she's got a podcast called The Eating Coach Podcast.

She empowers her clients to achieve a 95% drop in binge eating without feeling deprived or bad about themselves, and she helped her clients make sugar addiction a thing of the past. 

Harriet shares her journey and how her lessons from intuitive eating actually apply to business (which is totally fascinating!)

Then, we'll get into the four guidelines for creating a podcast or any kind of content online when you're an absolute nobody.

In the Courage half, you'll hear:


  • Harriet's business, how she earns her living & how she became the eating coach
  • The lessons from food we can all relate to life & business 
  • How she's learned that detachment from results actually creates results  

And then in the Clarity portion, we get into: 

Four guidelines for creating a successful podcast (or content of any kind!) even when no one knows who you are, including: 

1. Serving your own needs by serving your audience
2. Deciding if you are a content creator or a content curator 
3. Making it easy for listeners to consume your show
4. The key to to epic content: real connection

"You don't need to be better to be anyone else, you just need to be different." -Sally Hogshead

Exactly How to Find a Life-Changing Mastermind Group (6 Huge Mistakes to Avoid) Ep 82

Okay, so I'm willing to bet that at this point you've heard about "mastermind groups", and that you should totally be in one. 

{Psst, I made you a pretty little free guide to go with this episode! Go grab it here before you listen.}

A mastermind group is a crew of roughly 4-8 business building peers who meet online or in person on a regular basis for accountability, insight and direction. And when you're in a good one, it totally rocks. 

But um... how exactly do you find a great group? 

A great mastermind group doesn't have to be harder to find than the Loch Ness Monster or a boyfriend who will actually watch The Bachelor with you.

There's to connect with amazing people online in a way that might change your life, and today we're talking about exactly that -- PLUS 6 huge mistakes I've seen in the formation of groups, and how to avoid them. 


I've had two personal experiences with amazing mastermind groups -- one online that's been meeting regularly for over a year, and one recent retreat in person in NYC -- so you'll hear all about how I found them and what made them work. 

On top of that, we've now done two rounds of Mastermind Group pairing over at Fizzle. I've been at the helm when it came to pairing the groups together, and I've seen a lot of different results -- some groups never got off the ground, and others created business besties. 

Wanna know what makes or breaks a mastermind group? You gotta tune in to the episode. But first, grab your guide so you don't have to take any notes!

Minimalist Baker: The Secret to Building a Rock Solid Brand with Dana Shultz

What does it take to build a stunning brand and create a food blog empire? This week, I'm thrilled we have my dear friend Dana Shultz to help us find out! 


Dana is the creator and founder of Minimalist Baker, an amazing website dedicated to simple vegan cooking with recipes requiring 10 ingredients or less, 1 bowl, or 30 minutes or less to prepare. She's also an author, and I've got her cookbook proudly displayed in my kitchen -- it rocks!

We're talking about Dana's story, diving deep into the inner workings of Minimalist Baker. We're rewinding the tapes to her first attempt at blogging, a more general website dedicated to her interests and everyday life.

Though her first blog didn't get much traction, Dana noticed the popularity of her food-focused blog posts.

She decided to get laser focused, fusing her recipe creating and food photography skills to craft a crisp, clear brand with beautiful & compelling imagery.  

Minimalist Baker has garnered a colossal following with a published cookbook to go with it, and Dana didn't just get lucky or stumble upon the right idea on accident. Her approach to branding is her secret sauce, and it's one we can all learn from: an excellent mashup of simplicity, dedication, discipline and authenticity. 

In the Courage half, you'll hear:

  • All about Minimalist Baker and how Dana & her husband / partner in crime (John) earn their living with the site 
  • How she got here, and the roadblocks along the way 
  • A peek into the lessons and pivots that led to Minimalist Baker's wildfire success

And then in the Clarity part, we're talkin':

  • Specific mistakes Dana made with her first blog, and what she sees so clearly in looking back
  • How a brand can evolve over time without turning an audience off 
  • The power of a truly compelling mission statement, why you need to write one and how to do it
  • What to do if your message feels murky -- how to find your core and use it to attract eager readers
  • What makes a truly excellent brand, and how each of us can strengthen ours 

"People don't have time to figure out what you do, you have to be really really clear about what you do."

"I don't think that you have to be the best at something, you just have to be interesting, value-adding and consistent."

Erin Kelly: 3 Fun & Easy Ways to Boost Engagement & Identify Hot Leads (Ep 80)

This week on the show I'm welcoming Erin Kelly, Co-Founder of MemberVault!


Erin spills all the beans about MemberVault, an amazing software that helps entrepreneurs deliver and sell content. Even better, the platform makes courses more fun to complete by making it feel like more of a game, complete with badges and opportunity to unlock new content. 

Not only is Erin a savvy Co-Founder, but she runs the company with her husband from an RV with a toddler in the mix!

In the Courage episode, she shares her path to Membervault and what it's like to truly live as a digital nomad.  

Then, in the Clarity part, she dishes up 3 awesome, fun, easy and simple ways to boost engagement and identify your hottest leads. 

In the Courage episode you'll hear: 

  • Erin's background as an Online Business Management (OBM), what it's like to run an OBM business, and how it differs from a VA business
  • Dealing with resistance and learning to take steps when you're stuck 
  • All about MemberVault -- what it is, and how she and her husband started it
  • A peek into the life of a digital nomad -- the pros, cons, and how to make aligned decisions like deciding to stop traveling full-time 

And in the Clarity portion, you'll hear: 

  • 3 awesome, fun, easy and simply ways to boost engagement and identify your hottest leads 
  • How personalized content works, and some suggestions for incorporating it into your business
  • What it means to "gamify", and why this is the hot content trend we all need to know about 
  • The importance of tracking potential customer behavior, identifying easy opportunities to convert them into paid members 

Behind the Scenes of a Successful & Profitable 5 Day Challenge (Ep 79)

How do you quadruple an email list in 30 days, attract nearly 1,000 challenge participants, and launch a course with 250 participants?

After tons of trial and error last year, 2018 got off to a fast start for me. And today, I'm seriously stoked so spill ALL the details. 

Ready to go behind the scenes with me?!


In this solocast episode you're getting a backstage pass, including: 

  • My process for creating a new opt-in lead magnet that quadrupled my list in 30 days
  • How I decided to host the Most Productive Week Ever 5 Day Challenge, and my favorite free resource for learning how 
  • How I got nearly 1,000 people to participate (<-- wildest dreams over here!)
  • Exactly what I did on each day of the challenge -- mini-lessons, email series & going live
  • Leveraging the challenge audience to create a funnel for my Goals That Stick course 
  • Facts, figures, numbers, results -- all the things we nosy business nerds want to hear! 

Show notes: 

  • Fizzle, get 5 weeks free - https://fizzle.co/courage
  • Goals That Stick course at Fizzle - http://fizzle.co/goals
  • WebinarJam - https://www.webinarjam.com/
  • Fizzle Course Library - https://fizzle.co/course-library
  • The RobCast - https://robbell.podbean.com/
  • The 15 Minute Planner Method https://www.courageandclarity.com/plan/
  • The Courage & Clarity Community on Facebook https://www.facebook.com/courageandclarity/
  • How to Prepare, Plan, and Execute a Profitable 5-day Challenge - http://www.amyporterfield.com/2017/01/144-how-to-prepare-plan-execute-a-profitable-5-day-challenge/
  • ConvertKit - https://fizzle.co/convertkit
  • Most Productive Week Ever 5 day challenge — Courage and Clarity https://www.courageandclarity.com/challenge/
  • Steph on Instagram - https://www.instagram.com/stephcrowder_/