Why Showing Up is Enough: From 0 to 13,000 Hits in a Day

Meet Jen Rao, new online business builder, Canadian nomad, one of my students AND my virtual assistant!

I recently asked my listeners what they wanted to hear more of on the Courage and Clarity Podcast.  Many of you requested more episodes that feature business builders who were still in their early stages.  There’s something so comforting and inspiring to hear stories from women maybe only one or two steps ahead from where you are.

Jen is right there with you, she launched her blog in April of this year.  Then in August something cool happened, one of her articles went viral.

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Guys, she literally went from blogging to crickets to having an audience.   You’re going to love to hear the before and after numbers!

In Jen’s courage episode you’ll hear:

  • Why she decided to sell her home and most of her possessions to travel full-time
  • How she finances her life and travels without putting undue pressure on her growing online business
  • Why identifying how you want to feel in life can be the catalyst to make real change
  • How she got clear on her business idea after months of “procrasti-learning” and too many ideas

In her clarity episode we dive into:

  • The lead up to one of her posts being featured on a big player in her niche’s own site
  • How she made sure she was ready for an influx of traffic even when she didn't know if it would happen
  • Why it’s so important to keep showing up, even when you’re not sure when, where or how your first or next big break is going to happen

This episode is for any listeners out there discouraged that they aren’t seeing their work gain traction.  You never know when those magic moments are going to happen, and it’s up to us to keep showing up and putting in the work!

Backstage Pass: Tools, Tech & Exact Process for a $40k Course Launch

If there’s one thing I love, it’s opening the curtain to allow a sneak peak behind the scenes of what it takes to be successful in doing something that you love.

In this backstage pass style episode, I’m giving you the real tactics I used to have a $40k course launch.

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This Clarity episode covers:


  • Why I ended up having a pre-sale even when I had zero plans or desire to do so
  • How I stayed in the flow and connected with my community which built trust and eventually meant more sales
  • The exact method I used to get 37 pre-sale students in 72 hours

Challenges + Webinars

  • How I build a buzz and warm up my people with a fun and results driven 5 day challenge
  • How a massive technical issue during my first webinar actually ended up working in my favor
  • How I created a tight, no fluff and super valuable webinar that my community loved

Tech & Back-end

  • The three user-friendly platforms I used to build and market Crickets to Customers
  • Plus the new tactic I use in my email provider to gather valuable data for future course launches

Producing the Course

  • Why I’m creating each module one week at a time and what it means for future launches
  • My promise that you don’t need technical know how to create impressive video content
  • I’ll let you peek into how I have a comfortable natural delivery in my videos
  • I answer the question if you need fancy or expensive equipment

Moving Forward

  • How I keep it playful and fun
  • Why Crickets to Customers is key part of my business that will be launched again in future

Thinking of Launching a Course? 4 Ways to Know When You're Ready (ep. 104)

This is part-one of a two-part series that details how I launched my first course, Crickets to Customers! 

Now that I've officially wrapped up the launch I'm going to share my biggest takeaways from the process.

I always knew I wanted to create my own course, and after helping clients in one-on-one and group coaching scenarios, I figured out what I could base mine on.


In this Courage episode I dig into four main points:


Why courses?

  • How a well built course can get your work out to a much larger amount of people vs one on one settings (we all have a dream to help the masses, right?)

How to know when the timing is right

  • How I knew it was time + the right expectations to have before you begin
  • Why it’s best to wait until you have some traction

The pros & cons of launching a course

  • Why it’s harder to hold people accountable + how I’ve managed to have incredible results with student participation
  • How to incentivize your students to do the work
  • Why more content isn’t  always a good thing when developing your course materials

Developing the materials

  • How to decide the steps to teach
  • What I did when I hit a brick wall with the overwhelming pile of content I had in front of me 

Next week I’ll be back to cover the second part and more tactical side of launching Crickets to Customers!

How to Grow When No One is Paying Attention to You (Business Wisdom, ep 103)

In this episode, Steph and Megan are back to answer a listener question from Courage and Clarity Community member Vicki.  Vicki has started her own podcast, and after feeling gutted from her low early listener counts she asks:

“How are her people ever going to find her?


We know there are a lot of new entrepreneurs out there thinking the same thing as Vicki.  So, how do you keep going while you’re kind of talking to nobody?

In this episode, you'll learn:

  • The # 1 predictor of success that all entrepreneurs have in common
  • Why you need to build a business that you love right now, not only when you have the audience you dream of
  • How to be OK with it taking a while (because it most likely will)
  • The upside of not having a large audience while you’re just getting started

We finish with a Bizdom style blend of mindset advice for when you’re feeling bummed about your small or non-existent audience and three practical strategies that anyone can use to get more people in front of their content.

And as always, Steph is here to remind everyone to have fun with their business and to ask themselves “what would this look like if it was easy?”

We loved answering Vicki’s question and just know that you’ll take away something for your own journey.

How To Sell Out a Group Program with Zero Audience with Kristine Newman (ep 102)

Meet Kristine Newman, one of my students and new online business owner at DrKristineNewman.com.  In this episode, she shares how she went from a practically non-existent following to running her own group coaching program in two weeks. 

Yep, you read that right, two weeks!

This episode brings relief to any newbie entrepreneurs who worry they won’t make any money until they have 10,000 or more followers.

Courage and Clari

In the Courage half we discuss:

  • The terrifying rock-climbing accident that halted Kristine's ability to work on her feet
  • The sad decision to sell her family practice three years after the injury
  • Why she decided to take her passion for health care online 

Then, in the Clarity part we get deep into her group program success:

  • My answer when she asked to copy my group coaching program outline
  • How she created excitement and interest in her tiny Facebook group through a week long challenge
  • How quickly she filled six spots in her group coaching program
  • Why it feels “easy and effortless”

If you've ever felt discouraged about finding a large enough audience to make money from your passion, this episode is for you!

Productivity Your Way: 3 Ways Megan Seeley Customizes the 15 Minute Planner Method

This week I'm so excited to welcome my friend and coaching student, Megan Seeley -- The Goal Designer!


Megan is an anti-productivity coach for moms. She challenges them to live a life of radical non-guilt, and teaches them to strategically carve out time for themselves. 

Megan is very much in the middle of her own Courage story, and she shares her entrepreneurial journey vulnerably. After re-arranging her entire life to be a stay at home mom only to realize it wasn't for her, Megan knew she had to discover her purpose. 

In the Clarity part of the episode, Megan shares her 3 tips for combining traditional paper planners with the 15 Minute Planner Method. 

If you love the 15 Minute Planner Method but are seeking a way to customize it and truly make it your own, you'll love this episode with Megan! 

Show Notes:

5 Game-Changing Strategies for Hosting Wildly Profitable Webinars with Amy Porterfield

I’m beyond excited to introduce Episode 100’s super special guest, Amy Porterfield!  

Amy's voice is one of the few mainstays I'd hear coming through my car speakers during my commute to my corporate job every day in 2014, when what I do today was only a dream. So to say that this interview was a surreal experience would be a huge understatement. 

Besides hosting her own top-rated podcast, Amy teaches entrepreneurs and business owners how to use online marketing strategies so they can sell with ease.


In the COURAGE half of the episode you’ll hear:

* How scary it was for Amy to leave her “dream job” with Tony Robbins to start her own business
* That she wasn’t an overnight success and didn’t have huge course launches right away
* A story she hasn’t shared before that was pivotal to her career change (I just know this one will strike a cord with so many of you)

In the CLARITY half, hear Amy’s best advice to create, present and profit from webinars!

Here’s just a little taste of what we get into:

* Why Amy's sure that webinars are the best way to launch an online course or program
* The ONE thing you must have in your webinar
* Questions to ask yourself before you start building your slides
* The teaching method Amy uses in her own webinars
* When to invite people (and what to do after the webinar is over!)
* How to get people to show up live

Friends, this episode is a truly special one for me. I can’t wait to hear what you resonates with in this episode! 

Elements of a Successful Pre-Launch (Without Trying Very Hard) Ep 99, Business Wisdom Series

What if selling courses and products could be inspired by the communities you serve and actually feel good?

In the final (for now!) episode of the Business Wisdom Series, our one and only Megan Hale asks Steph a question that entrepreneurs often wonder.

When someone else’s business looks effortless and fun, is that the whole story or is there more to it than that?


In this podcast you’ll get a behind the scenes glimpse at Steph’s successful pre-launch and how she follows her intuition to make decisions in her business that feel good and get results.

You’ll also have proof that even the most successful business owners have to move past their own fears to get their best work out into the world.

This conversation will have you thinking differently about the smallest interactions you have with your community and is full of Bizdom ah-ha moments!

Questions Steph asks herself when making decisions for her business:

  • If I were in the audience how would I want to feel?

  • What would I like to learn and how would I like to learn it?

  • If I put my work out there, what’s the worst thing that can happen?

"Is This as Good as it Gets?" What To Do When Things Feel Stagnant (Ep 98, Business Wisdom Series)

Have you ever asked, "is this as good as it's gonna get in my business?" In this episode of the Business Wisdom Series, Steph & Megan dive deep into plateaus -- what they are, why they happen, why they're normal and how to move past them. 

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In this episode of the Business Wisdom Series, Steph & Megan dive deep into plateaus -- what they are, why they happen, why they're normal and how to move past them. 

In the clarity part of the conversation, we give listener Beth some practical tips she can use when her business hits a plateau -- and this applies to all of us, beyond our businesses too! 

Beth's question:

"What should I do when things feel stagnant? There is no growing going on. Is this just a season or is this as good as it gets?"

"If you feel like you've hit a wall, open the door and walk through." - Price Pritchett, "You Squared"

All About Balance: Clients, In-Person Vs. Online & Daily Routines (ep 97, Business Wisdom Series)

Running your own business on your own terms is awesome and everything but ... what about balance? 

It's a question we get all the time, and if we're honest, it's something we're wrestling with all the time ourselves. 


In this episode of the Business Wisdom Series, Steph & Megan set out to answer listener Amber's three different questions about this very tricky topic: 

1. The balance between "what I really wanna be doing" and "what I need to do first"
2. The balance between in person and online business, especially when you don't have many clients in either area
3. The daily balance, and what a "balanced" schedule might even look like for an experienced entrepreneur

A Step-by-Step Guide to Getting the Word Out About Your Product (Business Wisdom Series, Ep 96)

If you want to create a strong push for getting the word out, where would you focus your energy?

This week's question comes from Marianne and in order to answer it we're digging into the two pillars of business building: audience, and product. 


We're defining the "lie of productivity", examining the difference between working ON your business versus working IN your business, and sustainable vs. unsustainable growth. 

Megan's all about doubling down on the people she's already got, and Steph's instinct is to expand outward. Both strategies are necessary, so with our powers combined we're giving you a roadmap to building buzz and keeping the audience ball rolling while you're simultaneously building a product. 

This is a juicy, tactical tip conversation, and as listener Marianne warns, "Don't Bizdom & Drive -- you'll want to write everything down!" 

Pricing Boot Camp: Do I Lower My Price to Attract Customers? (Ep 95, Business Wisdom Series)

In this episode of the Business Wisdom Series, Steph and Megan answer Patrick's question: Do I reduce my price to attract customers, or keep the price I set?

We're dishing up a method to communicate the value of the customer transformation and how to set the prices in the first place. In the clarity part of the conversation, we've got tactical tips and advice for Patrick or anyone else struggling with pricing.

Patrick's question: Should I reduce the price of my service to attract customers? Or should I stick to the price that I set and hope that sometimes they will understand the value that I'm offering?

Steph's tips 

* Reach back out to those people that you've been talking to about your services and see if you can get some feedback on where they're at.
* It is perfectly okay to play with your prices. There is an option to keep your prices where they are, not reduce them publicly.

Megan's tips

* If you are getting stuck on price, it is either too high for your market or your value is not being communicated well enough.
* You need more experience and more information to really know which way to go.
* Find the number that corresponds with the value that you offer

Three questions to ask yourself
1. What price do I need this offering to be to help me meet my bottomline?
2. How do I embody the value & how do I stand behind it?
3. How do I communicate value effectively?

Pushing Hard Enough vs. Pushing Too Hard: Business Growth without Burnout (Business Wisdom Series, Ep 94)

In this Business Wisdom Series episode, Steph and Megan are answering a question most of us have wrestled with: Are you pushing hard enough to grow? What about pushing too hard?

We get into how to not compare yourself: to others, to other versions of yourself, to the past or future version of yourself.

In the clarity part of the conversation, we dive into practical tips for you to achieve your goals all while feeling that you're doing enough.

Lauren's question: As a part-time blogger who wants to go full-time someday, how do you know if you're pushing yourself hard enough? How do you gauge your pace and your progress without measuring your efforts against other people in your niche? How to avoid that demoralizing comparison trap but also avoid cuddling yourself into routines that may not be enough to get you to your goal? I'm very curious to know your thoughts on how you walk the line between self-compassion and your entrepreneurial hustle.

Why You're Stuck: Questions & Exercises to Actually Move Forward (Ep 93, Business Wisdom Series)

Ladies and gentlemen, a question Megan Hale & Steph Crowder have NEVER gotten before! 


Penny asks, "How important is it to figure out why I'm stuck? I know I'm stuck, and I know I want to get unstuck. How much time and energy do you spend finding out why you're stuck rather than just looking for ways to get unstuck?"

In this Business Wisdom Series episode (#4!), we're tearing into this whole "stuck" thing, teaching you to flip it, detach from it and not let it control you. And in the clarity part of the conversation, we're diving into practical tips and mantras to truly move past that stuck feeling.

Megan's Tips

1. Realize that *stuck* doesn't mean *all* of you is stuck
2. I know what I need to know when I need to know it
3. Movement, how to focus on it, and how to walk alongside stuckness vs. stewing over it

Steph's Tips

1. Don't look away from the scary image. I want you to write down, "What is the worst case scenario?"
2. Learn when to stop thinking and start acting
3. Trust "Future You"
4. I make the best decisions I can with the information I have at the time

Overwhelmed by Free Business Advice? How to Balance Learning & Doing (Ep 92)

Ah, the internet -- a vast place chock full of free information. You can teach yourself to do just about anything using the web, from running a business to learning a new language. What a time to be alive!

But, is it just us or is the sheer amount of STUFF out there just ... overwhelming sometimes?

If you've ever hit information overload when it comes to online business advice, you aren't alone.

Today's listener question, the third one in the Business Wisdom Series, comes from listener Madeline. She wants to know: How the the heck do you figure out who to really listen to? 

In this episode, we're talking about trusting the advice of others and how it can help make your business grow. We're also dishing real actionable tips to help you gauge whether your BS meter is finally tuned, or if it's time to scale back the noise and listen to you. 

Madeline's Question

Whose advice and counsel should I trust and listen to in the age of information overwhelm, specifically when it comes to business? And when I find "my people" to listen to, how much of it do I apply?

In the Courage half, we're talking about:

  • Different phases in business and how our need for information evolves over time
  • What it means to give yourself permission to be a beginner
  • Exactly how to absorb information that helps you get to the next step
  • What a "business advice" criteria can look like for yourself
  • The importance of a personal definition of success and “enoughness"

And then in the Clarity lightning round:

Steph's advice

  • If it sounds too good to be true, it probably is
  • What "just in time" learning can do for your skillset
  • Consider industry adjacent people

Megan's advice

  • Take time to self-reflect and stay in alignment with how you want to show up in the world
  • Be aware of the breadcrumbs and follow them 
  • Practice discernment for what truth and resonance feels like in your body
"If you are listening to things and you don't find it actionable, find someone who's gonna give you the heart and the head."
"Don't read someone else's book while you're writing your own.”

How to Get Your First 100 Subscribers (Business Wisdom Series, ep 91)

So we've all heard about the importance of growing an audience and that sounds all well and good, but... how in the world do you get actual people to start paying attention to you when you're starting from scratch? 

Welcome to the second episode of our Business Wisdom Series, where my friend Megan Hale and I answer questions from amazing C&C listeners!

In this episode, we're breaking down an excellent question we got from Karen: How do you get your FIRST 100 subscribers / followers / people other than your mom and boyfriend?

We're talking about different ways you can engage and connect with people to help your business grow, and four big troubleshooting questions you can ask yourself if you're struggling to find some traction. 

Karen's Question

What are the steps to take to attract the first 100 email subscribers without getting frustrated and overwhelmed? How do you start marketing on Instagram without begging for followers and likes?

What Two Seasoned Entrepreneurs Wish They Knew When They Started (ep 90, Business Wisdom Series)

Can I get a drumroll please?! Today we're kicking off the Business Wisdom Series -- a collection of episodes featuring YOUR real business questions (with actual voices to go along with it)! And instead of tackling this by myself, I had to invite one of my business BFFs to the party ... 


It's Megan Hale! Megan is a dear friend of mine and fellow member of my beloved Mastermind Group. Plus, she's been on Courage & Clarity two times already! 

The conversations I have in private with Megan are so full of business breakthrough moments, she felt like the perfect person to bring on as a co-host as we lead up to Episode 100 of C&C. 

Today, our first question comes from Helen. You'll get to hear her lovely British accent when she asks the question in the episode!

In this episode, you'll hear: 

  • Listener's question - "What is that one thing that you would definitely do in building your business if you can go back and start again?"
  • Traditional brick-and-mortar business versus online business
  • Megan's biggest "back in the day" struggle: trying to fit in other people’s pre-defined boxes, and how she learned to unsubscribe from stuff that stressed her out
  • Steph's big tips: The value of an "apprentice role", Learning to take up space, and paying yourself!
"So much self-doubt and fear is governed by uncertainty. And if you were to take away uncertainty, I really think that you would take away the sacredness of things.”

3 Easy but Awesome Tips for Getting More Done in Less Time with Elle Drouin (ep 89)

How does Elle Drouin manage to run THREE profitable businesses, and only work 3 weeks each month?! 

In addition to being so down to earth, savvy and fun to talk to, Elle runs 3 businesses out of her home in New York City.

First, she helps lifestyle and beauty brand with custom products styling and brand photography. She also runs the Styled Stock Society, and her third business (and probably the cutest) is tied to her Insta-famous pup, @mochiandthecity.

In addition to giving us a peek into her businesses and lifestyle, Elle shares her three tips to maximize productivity—so you can spend less time working and more time living.

In the Courage half, you'll hear: 

  • Elle's businesses and how she earns her living
  • Her journey to professional photography (hint: she didn't start out this way!)
  • Exactly how she leveraged her email list to pre-validate the Styled Stock Society 
  • Her advice to people who struggle when it comes to trusting the process
  • How she balances her businesses, her clients and her own self-care

And then in the Clarity part, you'll hear: 

Three tips to maximize productivity (aka, how Elle only works 3 weeks a month even though she's got her hands in so many different pots!)
1. Creating systems
2. Embracing automation
3. Batching your tasks
Bonus tip - Outsourcing

Learn to Communicate What You Do with Adria DeCorte (ep 88)

Ever find yourself at a cocktail party, mingling with some new people and you're waiting for it... the dreaded question... you know it's coming, and yet you already know you'll clam up when it does:

"So, what do you do?"

Yep, me too. And if you've ever felt yourself tripping over how to explain your work & your vision, especially to ideal customers, you'll love today's episode with business clarity coach, TEDx speaker and fellow podcaster, Adria DeCorte.


In the Courage half, you'll hear: 

  • Adria's business and how she earns her living

  • The moment she attended a live event and got zero clients, even when fellow speakers were booking up

  • How this "a-ha!" moment prompted her to get clear on her core message so she could attract people she truly wanted to serve 

Then in the Clarity part, we're talkin':

  • What she learned when she had an event and had zero clients
  • A duplicatable method Adria uses to communicate what she really does
  • Exactly how to get clear on what the heck you even do
  • How "what you do" translates into the way you speak to potential clients 

3 Exercises for Instant Brand Clarity with Kaye Putnam (ep 87)

"What the heck should my brand look and feel like? What sets me apart? How do I show up in a sea of noise?"

These are questions I hear a lot, and this week on the show Kaye Putnam is here to help us out in a major way.


Kaye is a psychology-driven brand strategist for entrepreneurs. She helps business builders create drool-worthy brands that really underscore a core message. And bonus, she's got awesome free content on unlocking your brand advantage!

In the courage part of the episode, Kaye shares her awkward start to online business and how trying to be "like everyone else" got her nowhere fast. 

Then in the the clarity part, she shares three exercises that all of us can dive into to uncover brand clarity. We're talking about attracting ideal clients and the importance of repeling bad fit ones.

In the Courage part, you'll hear: 

  • Kaye's business and how she earns her living
  • What she does on a daily basis when working with clients
  • Her story and how she got to where she is right now
  • How psychology fits in her business
  • The story behind the awkward start of her online business
  • How she reconciles all of the advice she gets from people
  • Developing her own tool to identify brand archetypes for herself & her audience

And then in Clarity, we're talking:

Three exercises to achieve brand clarity...
1. Identifying your primary and secondary archetype
2. ”I believe" exercise
3. ”Flip the script" exercise